Choosing the right German luxury car, crossover, or SUV is as important as choosing the right suit, tie, and watch. Audi and BMW speak to consumers that demand the best in all aspects of life. Whether you're into high fashion or high finance, German luxury vehicles are engineered for discerning drivers. The question that is often asked is, "Should I buy an Audi or a BMW?" While there isn't a 'one-size-fits-all' answer, there are several aspects of luxury vehicle ownership that drivers in and around the Hoffman Estates area need to consider.
Audi vs. BMW: Reliability
Maintenance can be a deciding factor when considering a German luxury brand. Audi has been proven over the years to be more reliable than comparable BMW models. J.D. Power Association has lauded the dependability of the Audi brand for years, while Consumer Reports ranked Audi 4th overall in the 2016 reliability study. BMW trailed at 9th.
Owning a German engineered luxury model can be a fantastic experience, as long as your car, crossover, or SUV is in your parking space, and not up on a lift. Audi is clearly the superior option when it comes to reliability for drivers in the Hoffman Estates area.
Audi vs. BMW: Powertrain Comparison
The Audi lineup makes corresponding BMW models appear to be standing still with its stable of supercharged and turbocharged engines. Whether you're interested in a dynamic S4 or a mighty Q5, the Audi lineup has the performance features that driving enthusiasts in the Hoffman Estates, IL area want to experience.
| Audi Models | Engine | Horsepower | MPG |
| 2016 S4 | 3.0L Supercharged V6 | 333 | Up to 18/28 |
| 2018 S4 | 3.0L Turbo V6 | 354 | TBD |
| 2016-2017 Q5 | 3.0L Supercharged V6 | 272 | 18/26 |
| 2016-2017 RS 7 | 4.0L Twin-Turbo V8 | 560 | 15/25 |
See how they stack up against BMW engines:
| BMW Models | Engine | Horsepower | MPG (City/HWY) |
| 2016-2017 340i | 3.0L Turbo V6 | 320 | Up to 22/33 (2016); Up to 21/32 (2017) |
| 2016-2017 X3 | 2.0L Turbo I4 | 240 | 21/28 |
| 2016-2017 M6 | 4.4L Twin-Turbo V8 | 560 | Up to 15/22 |
Audi vs. BMW: Cost Evaluation
No one, not even luxury vehicle owners and true automotive enthusiasts, wants to pay more to get less. Audi delivers not only more reliable vehicles and more dramatic performance, but does so for a lower cost.
| Audi Models | 2016 Starting Price | 2017 Starting Price |
| A3 | $30,900 | $31,200 |
| TT Roadster | $46,400 | $47,000 |
| RS 7 | $108,000 | $110,700 |
Compare that to BMW model prices:
| BMW Models | 2016 Starting Price | 2017 Starting Price |
| 320i | $33,150 | $33,450 |
| Z4 | $48,045 | TBD |
| M6 | $113,700 | TBD |
Anyone in the Hoffman Estates, IL area looking for the absolute pinnacle of German engineering should contact our team through our website or by phone to learn more about the current lineup.