Audi Sport brand launch



An impressive eight new Audi Sport models will be launching in the United States over the next 24 months. The Audi Sport model line up represents the very best in track-tested performance paired with the luxury and comfort for your everyday commute. Scott Keogh, the president of Audi of America stated, “With the launch of Audi Sport in the U.S., we are excited to offer our customers even more products that benefit from the same developments and technologies first used in motorsport.”

The launch of the new Audi brand has been inspired by the tradition of motorsport dating back to the 1930s. This long and successful history has become the backbone of the Sport brand launch. Joining the R8 and RS 7 performance models are:

  • 2017 R8 V10 Spyder
  • All-new 2018 TT RS and, for the first time in the U.S., the 2017 and 2018 RS 3 launching this summer
  • The RS 5 Coupe will launch in the first six months of 2018 and feature an all-new 2.9-liter TFSI® V6-biturbo engine with 450 HP and 443 lb.-ft. of torque, with acceleration from 0-62 mph in 3.9 seconds.

The highly customizable Sport brand will give drivers an array of interior and exterior color options providing nearly limitless ways to personalize their vehicle. Interested in the Audi Sport brand? Check out our inventory for vehicles coming soon like the TT RS!

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